Hello!
I'm Hazel Chen.
Working across creative agencies and in-house marketing teams has shaped how I approach design: with curiosity, collaboration and a focus on solving real problems. Today, as a Senior Digital Designer, I bring together branding, digital marketing, UX/UI and visual storytelling to create thoughtful, consistent work across different platforms.
Over the years, I've worked on brand identities, digital experiences and marketing campaigns across education and other industries, which has helped me see both the creative and practical sides of design.
I enjoy taking ideas from brief to execution, balancing creativity with business needs and working closely with people from different teams. Each project brings new challenges and opportunities to learn, and I believe the best solutions come from listening, exploring possibilities and continuously improving how we work.
Feel free to download my CV or drop me an email. I'd love to connect!
Professional Experience
Education
KooBits Learning Pte. Ltd.
– June 2023 – Present
Senior Digital Designer (Marketing Team)
Anglican Preschool Services
June 2021 – December 2022
Senior Designer (Marketing & Communications)
Anglican Preschool Services
March 2018 – June 2021
Designer (Marketing & Communications)
Egg Creatives Pte Ltd
January 2013 – March 2018
Art Director
greymatter williams and phoa (Asia)
April 2011 – November 2012
Junior Design Director
Pinkocchio Pte Ltd
February 2007 – December 2010
Senior Designer
Bungee Associates
2006 – 2007
Freelance Designer
FSD Pte Ltd
2005 – 2006
Designer
June 2021 – June 2022
–
Nanyang Polytechnic
Specialist Diploma in User Experience Design & Management
1999 – 2002
–
Temasek Polytechnic
Diploma in Visual Communication
Awards
BORN GROUP AWARD - May 2023
Outstanding Academic Performance : Specialist Diploma in User Experience Design & Management
Selected Clients & Brands
Amara Holdings, Anglican Preschool Services, Artyzen Hospitality Group, Banyan Tree Holdings, Chosen Holdings Limited, EDL Pte Ltd, Free Space Intent (FSI), Ho Bee Land, Housing Development Board (HDB), Hutchison Port Holdings Trust, Hyflux Ltd, i Light Marina Bay, JurongHealth, Keppel Corporation Limited, Knight Frank, LG Electronics Singapore, Little Seeds Preschool, Luxasia, Millennium & Copthorne Hotels plc, Mount Alvernia Hospital, National Trades Union Congress (NTUC), NTUC First Campus, National University of Singapore (NUS BLOCK71), Office of the Public Guardian (OPG), Petra Foods Limited, Raffles Institution, SBS Transit, Sembcorp Industries, Sim Lian Group Limited, Singapore Good Design Mark, SMa Institute of Higher Learning, Sniper Capital Limited (Macau Property Opportunities Fund (MPO), StarHub, St. James’ Church Kindergarten, Tan Tock Seng Hospital, Timberland, United Engineers Limited, United Envirotech Ltd